SevicheCC/Urara-Blog
1
0
Fork 0
mirror of https://github.com/Sevichecc/Urara-Blog.git synced 2025-05-01 07:39:30 +08:00
Code Issues Projects Releases Packages Wiki Activity
Urara-Blog/build/_app/immutable/pages/insight.md-2bfd057e.js
Sevichecc f1246f7073 add pgp
2022-08-14 01:14:53 +08:00

1 line
38 KiB
JavaScript
Raw Blame History

import{S as ua,i as pa,s as va,C as lr,w as ra,x as sa,y as aa,z as _a,A as la,f as fa,t as ha,B as na,X as ia,l as i,r as f,a as n,m as o,n as r,u as h,h as e,c as u,p,b as a,G as l,E as Ea}from"../chunks/index-cd58b8d1.js";import{P as ma}from"../chunks/post_layout-9085e57e.js";import{I as ca}from"../chunks/post_card-e7f4525a.js";import"../chunks/posts-c52cb603.js";import"../chunks/title-765c989f.js";import"../chunks/index-81c83cec.js";import"../chunks/head-4a058b17.js";import"../chunks/icon-3aa13b39.js";import"../chunks/footer-1abd9501.js";import"../chunks/posts-57ab4794.js";function da(ut){let v,b,c,N,_,m,w,oi,Ne,k,Kt,ri,si,Qt,ai,fi,$t,hi,Re,R,pt,ni,ge,vt,Wt,ui,ze,q,Mt,pi,vi,jt,_i,Ve,g,St,Ei,Ye,I,Gt,mi,ci,Dt,di,Ze,z,Nt,bi,Xe,P,Rt,ki,yi,gt,wi,Fe,V,zt,qi,Je,L,Vt,Ii,Pi,Yt,Li,tl,_t,Zt,Oi,el,Y,Et,Ti,ll,O,Xt,Ai,xi,T,Z,il,X,mt,Hi,ol,F,ct,Ui,rl,A,Ft,Bi,Ci,Jt,Ki,sl,J,dt,Qi,al,x,te,$i,Wi,ee,Mi,fl,tt,bt,ji,hl,H,le,Si,Gi,ie,Di,nl,U,oe,Ni,Ri,re,gi,ul,et,kt,zi,pl,B,se,Vi,Yi,ae,Zi,vl,C,fe,Xi,Fi,he,Ji,_l,K,ne,to,eo,ue,lo,El,lt,yt,io,ml,Q,pe,oo,ro,ve,so,cl,$,_e,ao,fo,Ee,ho,dl,W,me,no,uo,ce,po,bl,it,wt,vo,kl,M,de,_o,Eo,be,mo,yl,ot,qt,co,wl,j,ke,ye,we,bo,ko,qe,yo,ql,rt,It,wo,Il,S,Ie,Pe,Le,qo,Io,Oe,Po,Pl,st,Pt,Lo,Ll,G,Te,Ae,xe,Oo,To,He,Ao,Ol,at,Lt,xo,Tl,y,Ue,Ho,Uo,Be,Bo,Co,Ce,Ko,Al,ft,Ot,Qo,xl,E,Ke,$o,Wo,Qe,Mo,jo,$e,So,Go,We,Do,No,Me,Ro,go,je,zo,Hl,ht,Tt,Vo,Ul,At,Yo,Bl,xt,Zo,Cl,Ht,Se,Xo,Kl,nt,Ut,Fo,Ql,D,Ge,Jo,tr,De,er,$l;return Z=new ca({props:{src:"https://thrivethinking.com/wp-content/uploads/2016/03/WhatIsInsight_5.jpg",title:" "}}),{c(){v=i("p"),b=f("\u539F\u6587\uFF1A "),c=i("a"),N=f("thrivethinking.com"),_=n(),m=i("h2"),w=i("a"),oi=f("insight \u4E0D\u662F\u4EC0\u4E48"),Ne=n(),k=i("ul"),Kt=i("li"),ri=f("\u4E0D\u662F\u6570\u636E"),si=n(),Qt=i("li"),ai=f("\u4E0D\u662F\u7B80\u5355\u7684\u4E8B\u5B9E\u89C2\u6D4B"),fi=n(),$t=i("li"),hi=f("\u4E0D\u662F\u7528\u6237\u7684\u9700\u6C42\u9648\u8FF0\uFF08\u4F8B\u5982: \u6211\u9700\u8981\u3001\u6211\u60F3\u8981\uFF09"),Re=n(),R=i("h2"),pt=i("a"),ni=f("\u662F\u4EC0\u4E48"),ge=n(),vt=i("ol"),Wt=i("li"),ui=f("\u662F\u63ED\u793A\u672C\u8D28\u7684"),ze=n(),q=i("blockquote"),Mt=i("p"),pi=f("An unrecognized fundamental human truth that reveals the\xA0inner nature of things"),vi=n(),jt=i("p"),_i=f("\u4E00\u4E2A\u672A\u88AB\u627F\u8BA4\u7684\u4EBA\u7C7B\u57FA\u672C\u771F\u7406\uFF0C\u63ED\u793A\u4E86\u4E8B\u7269\u7684\u5185\u5728\u672C\u8D28"),Ve=n(),g=i("ol"),St=i("li"),Ei=f("\u662F\u4E00\u79CD\u770B\u5F85\u4E16\u754C\u7684\u65B0\u65B9\u5F0F"),Ye=n(),I=i("blockquote"),Gt=i("p"),mi=f("A new way of viewing the world that causes us to reexamine existing conventions and challenge the\xA0status quo."),ci=n(),Dt=i("p"),di=f("\u4E00\u79CD\u770B\u5F85\u4E16\u754C\u7684\u65B0\u65B9\u5F0F\uFF0C\u4F7F\u6211\u4EEC\u91CD\u65B0\u5BA1\u89C6\u73B0\u6709\u7684\u60EF\u4F8B\u5E76\u6311\u6218\u73B0\u72B6"),Ze=n(),z=i("ol"),Nt=i("li"),bi=f("\u662F\u5BF9\u4EBA\u7C7B\u884C\u4E3A\u7684\u6DF1\u5165\u89C2\u5BDF"),Xe=n(),P=i("blockquote"),Rt=i("p"),ki=f("A penetrating observation about human behavior thaWhat Is Insight- The 5 Principles of Insight Definitiont results in seeing consumers from a fresh perspective."),yi=n(),gt=i("p"),wi=f("\u5BF9\u4EBA\u7C7B\u884C\u4E3A\u7684\u6DF1\u5165\u89C2\u5BDF\uFF0C\u5BFC\u81F4\u4ECE\u4E00\u4E2A\u5168\u65B0\u7684\u89D2\u5EA6\u770B\u5F85\u6D88\u8D39\u8005\u3002"),Fe=n(),V=i("ol"),zt=i("li"),qi=f("\u662F\u4E00\u79CD\u5BF9\u4EBA\u4EEC\u6F5C\u5728\u884C\u4E3A\u7684\u53D1\u73B0"),Je=n(),L=i("blockquote"),Vt=i("p"),Ii=f("A discovery about the underlying motivations that drive people\u2019s actions."),Pi=n(),Yt=i("p"),Li=f("\u5BF9\u9A71\u52A8\u4EBA\u4EEC\u884C\u52A8\u7684\u6F5C\u5728\u52A8\u673A\u7684\u53D1\u73B0\u3002"),tl=n(),_t=i("p"),Zt=i("strong"),Oi=f("\u6D1E\u5BDF(Insight)\u8BA9\u6211\u4EEC\u53BB\u601D\u8003\u4EBA\u4EEC\u4E3A\u4EC0\u4E48\u505A\u4E8B\uFF0C\u662F\u4EC0\u4E48\u963B\u788D\u4E86\u4EBA\u4EEC\u505A\u4E8B\u60C5\uFF0C\u5B83\u66F4\u6DF1\u5165\u95EE\u9898\u6839\u6E90\uFF0C\u800C\u4E0D\u662F\u505C\u7559\u5728\u8868\u9762"),el=n(),Y=i("h2"),Et=i("a"),Ti=f("\u4E94\u5927\u8981\u7D20"),ll=n(),O=i("p"),Xt=i("strong"),Ai=f("\u8BED\u5883/\u56F0\u5883/\u52A8\u673A/\u539F\u56E0/\u8BBE\u60F3"),xi=n(),T=i("a"),ra(Z.$$.fragment),il=n(),X=i("h2"),mt=i("a"),Hi=f("\u5B9A\u4E49 Insight \u7684\u6B65\u9AA4"),ol=n(),F=i("h3"),ct=i("a"),Ui=f("1.\u8BBE\u5B9A\u8BED\u5883/\u573A\u666F"),rl=n(),A=i("blockquote"),Ft=i("p"),Bi=f("A\xA0simple observation of how people behave in a given situation, what they think, what they feel, but most importantly explain what they are doing and trying to achieve"),Ci=n(),Jt=i("p"),Ki=f("\u4E00\u4E2A\u5173\u4E8E\u4EBA\u4EEC\u5728\u7ED9\u5B9A\u7684\u60C5\u5883\u5185\u5982\u4F55\u60F3\u3001\u5982\u4F55\u505A\u3001\u5982\u4F55\u611F\u53D7\u7684\u89C2\u5BDF\u9648\u8FF0\u3002\u91CD\u8981\u7684\u662F\u8981\u8BF4\u660E\u4ED6\u4EEC\u5728\u505A\u4EC0\u4E48\u4EE5\u53CA\u60F3\u505A\u4EC0\u4E48\u3002"),sl=n(),J=i("h3"),dt=i("a"),Qi=f("2.\u6C9F\u901A\u56F0\u5883"),al=n(),x=i("blockquote"),te=i("p"),$i=f("understanding the barriers that are stopping consumers from achieving what they want to achieve with a given product, service or experience"),Wi=n(),ee=i("p"),Mi=f("\u4E86\u89E3\u6D88\u8D39\u8005\u901A\u8FC7\u7279\u5B9A\u4EA7\u54C1\u3001\u670D\u52A1\u6216\u4F53\u9A8C\u5B9E\u73B0\u5176\u613F\u671B\u65F6\u9047\u5230\u7684\u969C\u788D\u3002"),fl=n(),tt=i("h3"),bt=i("a"),ji=f("3. \u9610\u660E\u539F\u56E0"),hl=n(),H=i("blockquote"),le=i("p"),Si=f("An insight statement is a discovery of understanding and the identification of unmet needs to explain why something is happening the way it is"),Gi=n(),ie=i("p"),Di=f("\u6D1E\u5BDF\u529B\u58F0\u660E\u662F\u5BF9\u7406\u89E3\u7684\u53D1\u73B0\u548C\u5BF9\u672A\u6EE1\u8DB3\u9700\u6C42\u7684\u8BC6\u522B\uFF0C\u4EE5\u89E3\u91CA\u4E3A\u4EC0\u4E48\u4E8B\u60C5\u4F1A\u4EE5\u8FD9\u6837\u7684\u65B9\u5F0F\u53D1\u751F."),nl=n(),U=i("blockquote"),oe=i("p"),Ni=f("You must know the reason a consumer is behaving in a particular way, and why it is happening if you are to develop a product or service that can in some way augment the behavior or change it."),Ri=n(),re=i("p"),gi=f("\u4F60\u5FC5\u987B\u77E5\u9053\u6D88\u8D39\u8005\u4EE5\u7279\u5B9A\u65B9\u5F0F\u884C\u4E8B\u7684\u539F\u56E0\uFF0C\u4EE5\u53CA\u4E3A\u4EC0\u4E48\u4F1A\u53D1\u751F\u8FD9\u79CD\u60C5\u51B5\uFF0C\u5982\u679C\u4F60\u8981\u5F00\u53D1\u4E00\u79CD\u4EA7\u54C1\u6216\u670D\u52A1\uFF0C\u4EE5\u67D0\u79CD\u65B9\u5F0F\u589E\u5F3A\u8FD9\u79CD\u884C\u4E3A\u6216\u6539\u53D8\u5B83\u7684\u8BDD\u3002"),ul=n(),et=i("h3"),kt=i("a"),zi=f("4. \u6355\u6349\u52A8\u673A"),pl=n(),B=i("blockquote"),se=i("p"),Vi=f("Discovering the underlying motivations that drive people\u2019s actions"),Yi=n(),ae=i("p"),Zi=f("\u53D1\u73B0\u63A8\u52A8\u4EBA\u4EEC\u884C\u52A8\u7684\u6F5C\u5728\u52A8\u673A"),vl=n(),C=i("blockquote"),fe=i("p"),Xi=f("End-users of a product or service are motivated to change by the tensions that exist in their lives."),Fi=n(),he=i("p"),Ji=f("\u4EA7\u54C1\u6216\u670D\u52A1\u7684\u7EC8\u7AEF\u7528\u6237\u88AB\u4ED6\u4EEC\u751F\u6D3B\u4E2D\u5B58\u5728\u7684\u7D27\u5F20\u5173\u7CFB\u6240\u6FC0\u52B1\u800C\u6539\u53D8"),_l=n(),K=i("blockquote"),ne=i("p"),to=f("Look for tensions in four key areas: the physiological, the emotional, the cognitive and the environmental to inform your insight statements."),eo=n(),ue=i("p"),lo=f("\u5BFB\u627E\u56DB\u4E2A\u5173\u952E\u9886\u57DF\u7684\u7D27\u5F20\u5173\u7CFB\uFF1A\u751F\u7406\u7684\u3001\u60C5\u611F\u7684\u3001\u8BA4\u77E5\u7684\u548C\u73AF\u5883\u7684\uFF0C"),El=n(),lt=i("h3"),yt=i("a"),io=f("5.\u6784\u60F3\u7406\u60F3"),ml=n(),Q=i("blockquote"),pe=i("p"),oo=f("It is important to describe the desired end-state or situation the consumer is seeking."),ro=n(),ve=i("p"),so=f("\u63CF\u8FF0\u6D88\u8D39\u8005\u6240\u8FFD\u6C42\u7684\u7406\u60F3\u7684\u6700\u7EC8\u72B6\u6001\u6216\u60C5\u51B5\u662F\u5F88\u91CD\u8981\u7684"),cl=n(),$=i("blockquote"),_e=i("p"),ao=f("The key here is not to define a solution but clearly convey how the consumer would like the world to look and feel, what the ideal experience should be."),fo=n(),Ee=i("p"),ho=f("\u6B64\u5904\u7684\u5173\u952E\u5728\u4E8E\u4E0D\u9700\u8981\u5B9A\u4E49\u4E00\u4E2A\u6E05\u6670\u7684\u89E3\u51B3\u65B9\u6848\uFF0C\u800C\u9700\u8981\u6E05\u695A\u5730\u4F20\u8FBE\u6D88\u8D39\u8005\u5E0C\u671B\u4E16\u754C\u770B\u8D77\u6765\u548C\u611F\u89C9\u5982\u4F55\uFF0C\u7406\u60F3\u7684\u4F53\u9A8C\u5E94\u8BE5\u662F\u4EC0\u4E48"),dl=n(),W=i("blockquote"),me=i("p"),no=f("An excellent way to articulate this is to start with the statement \u201CI wish there was,"),uo=n(),ce=i("p"),po=f("\u4E00\u4E2A\u5F88\u597D\u7684\u8868\u8FBE\u65B9\u5F0F\u662F\u4EE5 \u201C\u6211\u5E0C\u671B\u6709 \u201C\u5F00\u59CB"),bl=n(),it=i("h2"),wt=i("a"),vo=f("\u5982\u4F55\u8868\u8FBE"),kl=n(),M=i("blockquote"),de=i("p"),_o=f("Think of insight definition as a three sentence journey that takes the reader through the consumer\u2019s situation, frustration, and future desires."),Eo=n(),be=i("p"),mo=f("\u5C06\u6D1E\u5BDF\u5B9A\u4E49\u89C6\u4E3A\u4E00\u4E2A\u4E09\u53E5\u8BDD\u7684\u65C5\u7A0B\uFF0C\u5E26\u9886\u8BFB\u8005\u4E86\u89E3\u6D88\u8D39\u8005\u7684\u60C5\u51B5\u3001\u632B\u6298\u548C\u672A\u6765\u7684\u613F\u671B\u3002"),yl=n(),ot=i("h3"),qt=i("a"),co=f("\u7B2C\u4E00\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u73B0\u72B6\u548C\u7528\u6237\u884C\u4E3A\u3002"),wl=n(),j=i("blockquote"),ke=i("p"),ye=i("strong"),we=i("em"),bo=f("Having pictures around that instantly remind me of special moments and people, makes me feel good.\u201D"),ko=n(),qe=i("p"),yo=f("\u201C\u8EAB\u8FB9\u6709\u7167\u7247\uFF0C\u80FD\u8BA9\u6211\u7ACB\u5373\u60F3\u8D77\u7279\u522B\u7684\u65F6\u523B\u548C\u4EBA\u7269\uFF0C\u8BA9\u6211\u611F\u89C9\u5F88\u597D\u3002\u201D"),ql=n(),rt=i("h3"),It=i("a"),wo=f("\u7B2C\u4E8C\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u7528\u6237\u7684\u56F0\u5883\uFF0C\u5E76\u8BF4\u660E\u9020\u6210\u56F0\u5883\u7684\u539F\u56E0\u3002"),Il=n(),S=i("blockquote"),Ie=i("p"),Pe=i("strong"),Le=i("em"),qo=f("\u201CBut I find that pictures from my digital camera often stay hidden on my devices because I never have time to print them.\u201D"),Io=n(),Oe=i("p"),Po=f("\u201C\u4F46\u662F\u6211\u53D1\u73B0\u6211\u7684\u6570\u7801\u76F8\u673A\u91CC\u7684\u7167\u7247\u7ECF\u5E38\u88AB\u85CF\u5728\u6211\u7684\u8BBE\u5907\u91CC\uFF0C\u56E0\u4E3A\u6211\u4ECE\u6765\u6CA1\u6709\u65F6\u95F4\u53BB\u6253\u5370\u5B83\u4EEC\u3002\u201D"),Pl=n(),st=i("h3"),Pt=i("a"),Lo=f("\u7B2C\u4E09\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u7528\u6237\u671F\u671B\u7684\u6700\u7EC8\u7406\u60F3\u72B6\u51B5\u3002"),Ll=n(),G=i("blockquote"),Te=i("p"),Ae=i("strong"),xe=i("em"),Oo=f("\u201CI wish there was a way to enjoy them everyday without having to actively play them on my TV or computer.\u201D"),To=n(),He=i("p"),Ao=f("\u201C\u6211\u5E0C\u671B\u6709\u4E00\u79CD\u65B9\u6CD5\u53EF\u4EE5\u6BCF\u5929\u6B23\u8D4F\u5B83\u4EEC\uFF0C\u800C\u4E0D\u5FC5\u5728\u7535\u89C6\u6216\u7535\u8111\u4E0A\u4E3B\u52A8\u64AD\u653E\u5B83\u4EEC\u3002\u201D"),Ol=n(),at=i("h3"),Lt=i("a"),xo=f("Tips"),Tl=n(),y=i("ul"),Ue=i("li"),Ho=f("\u7528\u7B2C\u4E00\u89C6\u89D2\u4E66\u5199"),Uo=n(),Be=i("li"),Bo=f("\u771F\u5B9E\u3001\u4EBA\u6027\u5316\u7684\u53E3\u543B"),Co=n(),Ce=i("li"),Ko=f("\u5BA2\u89C2\u3001\u771F\u8BDA"),Al=n(),ft=i("h2"),Ot=i("a"),Qo=f("\u4EC0\u4E48\u662F\u4E00\u4E2A\u597D\u7684\u2019Insight\u2019"),xl=n(),E=i("ul"),Ke=i("li"),$o=f("\u5B83\u5728\u60C5\u611F\u5C42\u9762\u4E0E\u6D88\u8D39\u8005\u5EFA\u7ACB\u8054\u7CFB\uFF0C\u5E76\u5F15\u8D77 \u201C\u4F60\u663E\u7136\u7406\u89E3\u6211 \u201C\u7684\u53CD\u5E94\u3002"),Wo=n(),Qe=i("li"),Mo=f("\u5B83\u91CD\u65B0\u5BA1\u89C6\u73B0\u6709\u7684\u60EF\u4F8B\u5E76\u6311\u6218\u73B0\u72B6\u3002"),jo=n(),$e=i("li"),So=f("\u5B83\u89E3\u51B3\u4E86\u4E00\u4E2A\u771F\u6B63\u7684\u95EE\u9898\uFF0C\u4ECE\u800C\u4EA7\u751F\u4E86\u65B0\u7684\u5BA2\u6237\u3002"),Go=n(),We=i("li"),Do=f("\u5B83\u901A\u8FC7\u7ED9\u4F60\u4E00\u4E2A\u660E\u786E\u7684\u76EE\u6807\u6765\u6FC0\u53D1\u884C\u52A8\u3002"),No=n(),Me=i("li"),Ro=f("\u5B83\u6E05\u695A\u5730\u8BF4\u660E\u4E86\u4E0B\u4E00\u6B65\u8BE5\u505A\u4EC0\u4E48\u4EE5\u53CA\u5982\u4F55\u4E3A\u4F60\u7684\u5BA2\u6237\u63D0\u4F9B\u4EF7\u503C\u3002"),go=n(),je=i("li"),zo=f("\u5B83\u4E3A\u56E2\u961F\u5E26\u6765\u4E86\u65B0\u7684\u611F\u77E5\u6C34\u5E73\uFF0C\u5E76\u6709\u52A9\u4E8E\u505A\u51FA\u660E\u667A\u7684\u51B3\u7B56\u3002"),Hl=n(),ht=i("h2"),Tt=i("a"),Vo=f("Insight->How Might We?"),Ul=n(),At=i("p"),Yo=f("\u9700\u8981\u628A insight(\u6D1E\u5BDF)\u8F6C\u53D8\u4E3A HMW\uFF08\u6211\u4EEC\u5982\u4F55\uFF1F\uFF09"),Bl=n(),xt=i("p"),Zo=f("\u4F8B\u5982\uFF1A"),Cl=n(),Ht=i("blockquote"),Se=i("p"),Xo=f("\u201C\u6211\u4EEC\u53EF\u80FD\u5982\u4F55\u6BCF\u5929\u4EAB\u53D7\u6211\u4EEC\u7684\u8BB0\u5FC6\uFF0C\u800C\u4E0D\u5FC5\u82B1\u65F6\u95F4\u5728\u8BBE\u5907\u4E0A\u4E3B\u52A8\u64AD\u653E\u5B83\u4EEC\uFF1F\u201D"),Kl=n(),nt=i("h2"),Ut=i("a"),Fo=f("\u540E\u8BB0"),Ql=n(),D=i("ul"),Ge=i("li"),Jo=f("insight \u5728\u4F5C\u54C1\u96C6\u4E2D\u5982\u4F55\u8868\u8FBE\uFF1F\u770B\u5230\u6709 Insight \u53EA\u5199\u4E00\u53E5\u8BDD\u7684\uFF0C\u603B\u7ED3\u4E3A\u2019Key insights\u2019,\u5185\u5BB9\u4E0A\u662F\u5173\u952E\u7684\u4E8B\u5B9E\u53D1\u73B0\uFF0C\u800C\u8DDF\u524D\u6587\u6240\u8FF0\u7684\u8FD9\u79CD\u6DF1\u5165\u7684\u6D1E\u5BDF\u4E0D\u540C\uFF0C\u90A3\u662F\u5426\u5B58\u5728\u4E24\u79CD insight \u7684\u5B9A\u4E49\u5199\u6CD5\uFF1F"),tr=n(),De=i("li"),er=f("\u6253\u7B97\u628A Insight \u653E\u5230 Persona \u540E\u9762\uFF0C\u4E00\u4E2A Persona \u5BF9\u5E94\u4E00\u4E2A insight \u548C\u4E00\u4E2A How Might We."),this.h()},l(t){v=o(t,"P",{});var s=r(v);b=h(s,"\u539F\u6587\uFF1A "),c=o(s,"A",{href:!0,rel:!0,target:!0});var ir=r(c);N=h(ir,"thrivethinking.com"),ir.forEach(e),s.forEach(e),_=u(t),m=o(t,"H2",{id:!0});var or=r(m);w=o(or,"A",{href:!0});var rr=r(w);oi=h(rr,"insight \u4E0D\u662F\u4EC0\u4E48"),rr.forEach(e),or.forEach(e),Ne=u(t),k=o(t,"UL",{});var Bt=r(k);Kt=o(Bt,"LI",{});var sr=r(Kt);ri=h(sr,"\u4E0D\u662F\u6570\u636E"),sr.forEach(e),si=u(Bt),Qt=o(Bt,"LI",{});var ar=r(Qt);ai=h(ar,"\u4E0D\u662F\u7B80\u5355\u7684\u4E8B\u5B9E\u89C2\u6D4B"),ar.forEach(e),fi=u(Bt),$t=o(Bt,"LI",{});var fr=r($t);hi=h(fr,"\u4E0D\u662F\u7528\u6237\u7684\u9700\u6C42\u9648\u8FF0\uFF08\u4F8B\u5982: \u6211\u9700\u8981\u3001\u6211\u60F3\u8981\uFF09"),fr.forEach(e),Bt.forEach(e),Re=u(t),R=o(t,"H2",{id:!0});var hr=r(R);pt=o(hr,"A",{href:!0});var nr=r(pt);ni=h(nr,"\u662F\u4EC0\u4E48"),nr.forEach(e),hr.forEach(e),ge=u(t),vt=o(t,"OL",{});var ur=r(vt);Wt=o(ur,"LI",{});var pr=r(Wt);ui=h(pr,"\u662F\u63ED\u793A\u672C\u8D28\u7684"),pr.forEach(e),ur.forEach(e),ze=u(t),q=o(t,"BLOCKQUOTE",{});var Wl=r(q);Mt=o(Wl,"P",{});var vr=r(Mt);pi=h(vr,"An unrecognized fundamental human truth that reveals the\xA0inner nature of things"),vr.forEach(e),vi=u(Wl),jt=o(Wl,"P",{});var _r=r(jt);_i=h(_r,"\u4E00\u4E2A\u672A\u88AB\u627F\u8BA4\u7684\u4EBA\u7C7B\u57FA\u672C\u771F\u7406\uFF0C\u63ED\u793A\u4E86\u4E8B\u7269\u7684\u5185\u5728\u672C\u8D28"),_r.forEach(e),Wl.forEach(e),Ve=u(t),g=o(t,"OL",{start:!0});var Er=r(g);St=o(Er,"LI",{});var mr=r(St);Ei=h(mr,"\u662F\u4E00\u79CD\u770B\u5F85\u4E16\u754C\u7684\u65B0\u65B9\u5F0F"),mr.forEach(e),Er.forEach(e),Ye=u(t),I=o(t,"BLOCKQUOTE",{});var Ml=r(I);Gt=o(Ml,"P",{});var cr=r(Gt);mi=h(cr,"A new way of viewing the world that causes us to reexamine existing conventions and challenge the\xA0status quo."),cr.forEach(e),ci=u(Ml),Dt=o(Ml,"P",{});var dr=r(Dt);di=h(dr,"\u4E00\u79CD\u770B\u5F85\u4E16\u754C\u7684\u65B0\u65B9\u5F0F\uFF0C\u4F7F\u6211\u4EEC\u91CD\u65B0\u5BA1\u89C6\u73B0\u6709\u7684\u60EF\u4F8B\u5E76\u6311\u6218\u73B0\u72B6"),dr.forEach(e),Ml.forEach(e),Ze=u(t),z=o(t,"OL",{start:!0});var br=r(z);Nt=o(br,"LI",{});var kr=r(Nt);bi=h(kr,"\u662F\u5BF9\u4EBA\u7C7B\u884C\u4E3A\u7684\u6DF1\u5165\u89C2\u5BDF"),kr.forEach(e),br.forEach(e),Xe=u(t),P=o(t,"BLOCKQUOTE",{});var jl=r(P);Rt=o(jl,"P",{});var yr=r(Rt);ki=h(yr,"A penetrating observation about human behavior thaWhat Is Insight- The 5 Principles of Insight Definitiont results in seeing consumers from a fresh perspective."),yr.forEach(e),yi=u(jl),gt=o(jl,"P",{});var wr=r(gt);wi=h(wr,"\u5BF9\u4EBA\u7C7B\u884C\u4E3A\u7684\u6DF1\u5165\u89C2\u5BDF\uFF0C\u5BFC\u81F4\u4ECE\u4E00\u4E2A\u5168\u65B0\u7684\u89D2\u5EA6\u770B\u5F85\u6D88\u8D39\u8005\u3002"),wr.forEach(e),jl.forEach(e),Fe=u(t),V=o(t,"OL",{start:!0});var qr=r(V);zt=o(qr,"LI",{});var Ir=r(zt);qi=h(Ir,"\u662F\u4E00\u79CD\u5BF9\u4EBA\u4EEC\u6F5C\u5728\u884C\u4E3A\u7684\u53D1\u73B0"),Ir.forEach(e),qr.forEach(e),Je=u(t),L=o(t,"BLOCKQUOTE",{});var Sl=r(L);Vt=o(Sl,"P",{});var Pr=r(Vt);Ii=h(Pr,"A discovery about the underlying motivations that drive people\u2019s actions."),Pr.forEach(e),Pi=u(Sl),Yt=o(Sl,"P",{});var Lr=r(Yt);Li=h(Lr,"\u5BF9\u9A71\u52A8\u4EBA\u4EEC\u884C\u52A8\u7684\u6F5C\u5728\u52A8\u673A\u7684\u53D1\u73B0\u3002"),Lr.forEach(e),Sl.forEach(e),tl=u(t),_t=o(t,"P",{});var Or=r(_t);Zt=o(Or,"STRONG",{});var Tr=r(Zt);Oi=h(Tr,"\u6D1E\u5BDF(Insight)\u8BA9\u6211\u4EEC\u53BB\u601D\u8003\u4EBA\u4EEC\u4E3A\u4EC0\u4E48\u505A\u4E8B\uFF0C\u662F\u4EC0\u4E48\u963B\u788D\u4E86\u4EBA\u4EEC\u505A\u4E8B\u60C5\uFF0C\u5B83\u66F4\u6DF1\u5165\u95EE\u9898\u6839\u6E90\uFF0C\u800C\u4E0D\u662F\u505C\u7559\u5728\u8868\u9762"),Tr.forEach(e),Or.forEach(e),el=u(t),Y=o(t,"H2",{id:!0});var Ar=r(Y);Et=o(Ar,"A",{href:!0});var xr=r(Et);Ti=h(xr,"\u4E94\u5927\u8981\u7D20"),xr.forEach(e),Ar.forEach(e),ll=u(t),O=o(t,"P",{});var Gl=r(O);Xt=o(Gl,"STRONG",{});var Hr=r(Xt);Ai=h(Hr,"\u8BED\u5883/\u56F0\u5883/\u52A8\u673A/\u539F\u56E0/\u8BBE\u60F3"),Hr.forEach(e),xi=u(Gl),T=o(Gl,"A",{href:!0,rel:!0,target:!0});var Ur=r(T);sa(Z.$$.fragment,Ur),Ur.forEach(e),Gl.forEach(e),il=u(t),X=o(t,"H2",{id:!0});var Br=r(X);mt=o(Br,"A",{href:!0});var Cr=r(mt);Hi=h(Cr,"\u5B9A\u4E49 Insight \u7684\u6B65\u9AA4"),Cr.forEach(e),Br.forEach(e),ol=u(t),F=o(t,"H3",{id:!0});var Kr=r(F);ct=o(Kr,"A",{href:!0});var Qr=r(ct);Ui=h(Qr,"1.\u8BBE\u5B9A\u8BED\u5883/\u573A\u666F"),Qr.forEach(e),Kr.forEach(e),rl=u(t),A=o(t,"BLOCKQUOTE",{});var Dl=r(A);Ft=o(Dl,"P",{});var $r=r(Ft);Bi=h($r,"A\xA0simple observation of how people behave in a given situation, what they think, what they feel, but most importantly explain what they are doing and trying to achieve"),$r.forEach(e),Ci=u(Dl),Jt=o(Dl,"P",{});var Wr=r(Jt);Ki=h(Wr,"\u4E00\u4E2A\u5173\u4E8E\u4EBA\u4EEC\u5728\u7ED9\u5B9A\u7684\u60C5\u5883\u5185\u5982\u4F55\u60F3\u3001\u5982\u4F55\u505A\u3001\u5982\u4F55\u611F\u53D7\u7684\u89C2\u5BDF\u9648\u8FF0\u3002\u91CD\u8981\u7684\u662F\u8981\u8BF4\u660E\u4ED6\u4EEC\u5728\u505A\u4EC0\u4E48\u4EE5\u53CA\u60F3\u505A\u4EC0\u4E48\u3002"),Wr.forEach(e),Dl.forEach(e),sl=u(t),J=o(t,"H3",{id:!0});var Mr=r(J);dt=o(Mr,"A",{href:!0});var jr=r(dt);Qi=h(jr,"2.\u6C9F\u901A\u56F0\u5883"),jr.forEach(e),Mr.forEach(e),al=u(t),x=o(t,"BLOCKQUOTE",{});var Nl=r(x);te=o(Nl,"P",{});var Sr=r(te);$i=h(Sr,"understanding the barriers that are stopping consumers from achieving what they want to achieve with a given product, service or experience"),Sr.forEach(e),Wi=u(Nl),ee=o(Nl,"P",{});var Gr=r(ee);Mi=h(Gr,"\u4E86\u89E3\u6D88\u8D39\u8005\u901A\u8FC7\u7279\u5B9A\u4EA7\u54C1\u3001\u670D\u52A1\u6216\u4F53\u9A8C\u5B9E\u73B0\u5176\u613F\u671B\u65F6\u9047\u5230\u7684\u969C\u788D\u3002"),Gr.forEach(e),Nl.forEach(e),fl=u(t),tt=o(t,"H3",{id:!0});var Dr=r(tt);bt=o(Dr,"A",{href:!0});var Nr=r(bt);ji=h(Nr,"3. \u9610\u660E\u539F\u56E0"),Nr.forEach(e),Dr.forEach(e),hl=u(t),H=o(t,"BLOCKQUOTE",{});var Rl=r(H);le=o(Rl,"P",{});var Rr=r(le);Si=h(Rr,"An insight statement is a discovery of understanding and the identification of unmet needs to explain why something is happening the way it is"),Rr.forEach(e),Gi=u(Rl),ie=o(Rl,"P",{});var gr=r(ie);Di=h(gr,"\u6D1E\u5BDF\u529B\u58F0\u660E\u662F\u5BF9\u7406\u89E3\u7684\u53D1\u73B0\u548C\u5BF9\u672A\u6EE1\u8DB3\u9700\u6C42\u7684\u8BC6\u522B\uFF0C\u4EE5\u89E3\u91CA\u4E3A\u4EC0\u4E48\u4E8B\u60C5\u4F1A\u4EE5\u8FD9\u6837\u7684\u65B9\u5F0F\u53D1\u751F."),gr.forEach(e),Rl.forEach(e),nl=u(t),U=o(t,"BLOCKQUOTE",{});var gl=r(U);oe=o(gl,"P",{});var zr=r(oe);Ni=h(zr,"You must know the reason a consumer is behaving in a particular way, and why it is happening if you are to develop a product or service that can in some way augment the behavior or change it."),zr.forEach(e),Ri=u(gl),re=o(gl,"P",{});var Vr=r(re);gi=h(Vr,"\u4F60\u5FC5\u987B\u77E5\u9053\u6D88\u8D39\u8005\u4EE5\u7279\u5B9A\u65B9\u5F0F\u884C\u4E8B\u7684\u539F\u56E0\uFF0C\u4EE5\u53CA\u4E3A\u4EC0\u4E48\u4F1A\u53D1\u751F\u8FD9\u79CD\u60C5\u51B5\uFF0C\u5982\u679C\u4F60\u8981\u5F00\u53D1\u4E00\u79CD\u4EA7\u54C1\u6216\u670D\u52A1\uFF0C\u4EE5\u67D0\u79CD\u65B9\u5F0F\u589E\u5F3A\u8FD9\u79CD\u884C\u4E3A\u6216\u6539\u53D8\u5B83\u7684\u8BDD\u3002"),Vr.forEach(e),gl.forEach(e),ul=u(t),et=o(t,"H3",{id:!0});var Yr=r(et);kt=o(Yr,"A",{href:!0});var Zr=r(kt);zi=h(Zr,"4. \u6355\u6349\u52A8\u673A"),Zr.forEach(e),Yr.forEach(e),pl=u(t),B=o(t,"BLOCKQUOTE",{});var zl=r(B);se=o(zl,"P",{});var Xr=r(se);Vi=h(Xr,"Discovering the underlying motivations that drive people\u2019s actions"),Xr.forEach(e),Yi=u(zl),ae=o(zl,"P",{});var Fr=r(ae);Zi=h(Fr,"\u53D1\u73B0\u63A8\u52A8\u4EBA\u4EEC\u884C\u52A8\u7684\u6F5C\u5728\u52A8\u673A"),Fr.forEach(e),zl.forEach(e),vl=u(t),C=o(t,"BLOCKQUOTE",{});var Vl=r(C);fe=o(Vl,"P",{});var Jr=r(fe);Xi=h(Jr,"End-users of a product or service are motivated to change by the tensions that exist in their lives."),Jr.forEach(e),Fi=u(Vl),he=o(Vl,"P",{});var ts=r(he);Ji=h(ts,"\u4EA7\u54C1\u6216\u670D\u52A1\u7684\u7EC8\u7AEF\u7528\u6237\u88AB\u4ED6\u4EEC\u751F\u6D3B\u4E2D\u5B58\u5728\u7684\u7D27\u5F20\u5173\u7CFB\u6240\u6FC0\u52B1\u800C\u6539\u53D8"),ts.forEach(e),Vl.forEach(e),_l=u(t),K=o(t,"BLOCKQUOTE",{});var Yl=r(K);ne=o(Yl,"P",{});var es=r(ne);to=h(es,"Look for tensions in four key areas: the physiological, the emotional, the cognitive and the environmental to inform your insight statements."),es.forEach(e),eo=u(Yl),ue=o(Yl,"P",{});var ls=r(ue);lo=h(ls,"\u5BFB\u627E\u56DB\u4E2A\u5173\u952E\u9886\u57DF\u7684\u7D27\u5F20\u5173\u7CFB\uFF1A\u751F\u7406\u7684\u3001\u60C5\u611F\u7684\u3001\u8BA4\u77E5\u7684\u548C\u73AF\u5883\u7684\uFF0C"),ls.forEach(e),Yl.forEach(e),El=u(t),lt=o(t,"H3",{id:!0});var is=r(lt);yt=o(is,"A",{href:!0});var os=r(yt);io=h(os,"5.\u6784\u60F3\u7406\u60F3"),os.forEach(e),is.forEach(e),ml=u(t),Q=o(t,"BLOCKQUOTE",{});var Zl=r(Q);pe=o(Zl,"P",{});var rs=r(pe);oo=h(rs,"It is important to describe the desired end-state or situation the consumer is seeking."),rs.forEach(e),ro=u(Zl),ve=o(Zl,"P",{});var ss=r(ve);so=h(ss,"\u63CF\u8FF0\u6D88\u8D39\u8005\u6240\u8FFD\u6C42\u7684\u7406\u60F3\u7684\u6700\u7EC8\u72B6\u6001\u6216\u60C5\u51B5\u662F\u5F88\u91CD\u8981\u7684"),ss.forEach(e),Zl.forEach(e),cl=u(t),$=o(t,"BLOCKQUOTE",{});var Xl=r($);_e=o(Xl,"P",{});var as=r(_e);ao=h(as,"The key here is not to define a solution but clearly convey how the consumer would like the world to look and feel, what the ideal experience should be."),as.forEach(e),fo=u(Xl),Ee=o(Xl,"P",{});var fs=r(Ee);ho=h(fs,"\u6B64\u5904\u7684\u5173\u952E\u5728\u4E8E\u4E0D\u9700\u8981\u5B9A\u4E49\u4E00\u4E2A\u6E05\u6670\u7684\u89E3\u51B3\u65B9\u6848\uFF0C\u800C\u9700\u8981\u6E05\u695A\u5730\u4F20\u8FBE\u6D88\u8D39\u8005\u5E0C\u671B\u4E16\u754C\u770B\u8D77\u6765\u548C\u611F\u89C9\u5982\u4F55\uFF0C\u7406\u60F3\u7684\u4F53\u9A8C\u5E94\u8BE5\u662F\u4EC0\u4E48"),fs.forEach(e),Xl.forEach(e),dl=u(t),W=o(t,"BLOCKQUOTE",{});var Fl=r(W);me=o(Fl,"P",{});var hs=r(me);no=h(hs,"An excellent way to articulate this is to start with the statement \u201CI wish there was,"),hs.forEach(e),uo=u(Fl),ce=o(Fl,"P",{});var ns=r(ce);po=h(ns,"\u4E00\u4E2A\u5F88\u597D\u7684\u8868\u8FBE\u65B9\u5F0F\u662F\u4EE5 \u201C\u6211\u5E0C\u671B\u6709 \u201C\u5F00\u59CB"),ns.forEach(e),Fl.forEach(e),bl=u(t),it=o(t,"H2",{id:!0});var us=r(it);wt=o(us,"A",{href:!0});var ps=r(wt);vo=h(ps,"\u5982\u4F55\u8868\u8FBE"),ps.forEach(e),us.forEach(e),kl=u(t),M=o(t,"BLOCKQUOTE",{});var Jl=r(M);de=o(Jl,"P",{});var vs=r(de);_o=h(vs,"Think of insight definition as a three sentence journey that takes the reader through the consumer\u2019s situation, frustration, and future desires."),vs.forEach(e),Eo=u(Jl),be=o(Jl,"P",{});var _s=r(be);mo=h(_s,"\u5C06\u6D1E\u5BDF\u5B9A\u4E49\u89C6\u4E3A\u4E00\u4E2A\u4E09\u53E5\u8BDD\u7684\u65C5\u7A0B\uFF0C\u5E26\u9886\u8BFB\u8005\u4E86\u89E3\u6D88\u8D39\u8005\u7684\u60C5\u51B5\u3001\u632B\u6298\u548C\u672A\u6765\u7684\u613F\u671B\u3002"),_s.forEach(e),Jl.forEach(e),yl=u(t),ot=o(t,"H3",{id:!0});var Es=r(ot);qt=o(Es,"A",{href:!0});var ms=r(qt);co=h(ms,"\u7B2C\u4E00\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u73B0\u72B6\u548C\u7528\u6237\u884C\u4E3A\u3002"),ms.forEach(e),Es.forEach(e),wl=u(t),j=o(t,"BLOCKQUOTE",{});var ti=r(j);ke=o(ti,"P",{});var cs=r(ke);ye=o(cs,"STRONG",{});var ds=r(ye);we=o(ds,"EM",{});var bs=r(we);bo=h(bs,"Having pictures around that instantly remind me of special moments and people, makes me feel good.\u201D"),bs.forEach(e),ds.forEach(e),cs.forEach(e),ko=u(ti),qe=o(ti,"P",{});var ks=r(qe);yo=h(ks,"\u201C\u8EAB\u8FB9\u6709\u7167\u7247\uFF0C\u80FD\u8BA9\u6211\u7ACB\u5373\u60F3\u8D77\u7279\u522B\u7684\u65F6\u523B\u548C\u4EBA\u7269\uFF0C\u8BA9\u6211\u611F\u89C9\u5F88\u597D\u3002\u201D"),ks.forEach(e),ti.forEach(e),ql=u(t),rt=o(t,"H3",{id:!0});var ys=r(rt);It=o(ys,"A",{href:!0});var ws=r(It);wo=h(ws,"\u7B2C\u4E8C\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u7528\u6237\u7684\u56F0\u5883\uFF0C\u5E76\u8BF4\u660E\u9020\u6210\u56F0\u5883\u7684\u539F\u56E0\u3002"),ws.forEach(e),ys.forEach(e),Il=u(t),S=o(t,"BLOCKQUOTE",{});var ei=r(S);Ie=o(ei,"P",{});var qs=r(Ie);Pe=o(qs,"STRONG",{});var Is=r(Pe);Le=o(Is,"EM",{});var Ps=r(Le);qo=h(Ps,"\u201CBut I find that pictures from my digital camera often stay hidden on my devices because I never have time to print them.\u201D"),Ps.forEach(e),Is.forEach(e),qs.forEach(e),Io=u(ei),Oe=o(ei,"P",{});var Ls=r(Oe);Po=h(Ls,"\u201C\u4F46\u662F\u6211\u53D1\u73B0\u6211\u7684\u6570\u7801\u76F8\u673A\u91CC\u7684\u7167\u7247\u7ECF\u5E38\u88AB\u85CF\u5728\u6211\u7684\u8BBE\u5907\u91CC\uFF0C\u56E0\u4E3A\u6211\u4ECE\u6765\u6CA1\u6709\u65F6\u95F4\u53BB\u6253\u5370\u5B83\u4EEC\u3002\u201D"),Ls.forEach(e),ei.forEach(e),Pl=u(t),st=o(t,"H3",{id:!0});var Os=r(st);Pt=o(Os,"A",{href:!0});var Ts=r(Pt);Lo=h(Ts,"\u7B2C\u4E09\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u7528\u6237\u671F\u671B\u7684\u6700\u7EC8\u7406\u60F3\u72B6\u51B5\u3002"),Ts.forEach(e),Os.forEach(e),Ll=u(t),G=o(t,"BLOCKQUOTE",{});var li=r(G);Te=o(li,"P",{});var As=r(Te);Ae=o(As,"STRONG",{});var xs=r(Ae);xe=o(xs,"EM",{});var Hs=r(xe);Oo=h(Hs,"\u201CI wish there was a way to enjoy them everyday without having to actively play them on my TV or computer.\u201D"),Hs.forEach(e),xs.forEach(e),As.forEach(e),To=u(li),He=o(li,"P",{});var Us=r(He);Ao=h(Us,"\u201C\u6211\u5E0C\u671B\u6709\u4E00\u79CD\u65B9\u6CD5\u53EF\u4EE5\u6BCF\u5929\u6B23\u8D4F\u5B83\u4EEC\uFF0C\u800C\u4E0D\u5FC5\u5728\u7535\u89C6\u6216\u7535\u8111\u4E0A\u4E3B\u52A8\u64AD\u653E\u5B83\u4EEC\u3002\u201D"),Us.forEach(e),li.forEach(e),Ol=u(t),at=o(t,"H3",{id:!0});var Bs=r(at);Lt=o(Bs,"A",{href:!0});var Cs=r(Lt);xo=h(Cs,"Tips"),Cs.forEach(e),Bs.forEach(e),Tl=u(t),y=o(t,"UL",{});var Ct=r(y);Ue=o(Ct,"LI",{});var Ks=r(Ue);Ho=h(Ks,"\u7528\u7B2C\u4E00\u89C6\u89D2\u4E66\u5199"),Ks.forEach(e),Uo=u(Ct),Be=o(Ct,"LI",{});var Qs=r(Be);Bo=h(Qs,"\u771F\u5B9E\u3001\u4EBA\u6027\u5316\u7684\u53E3\u543B"),Qs.forEach(e),Co=u(Ct),Ce=o(Ct,"LI",{});var $s=r(Ce);Ko=h($s,"\u5BA2\u89C2\u3001\u771F\u8BDA"),$s.forEach(e),Ct.forEach(e),Al=u(t),ft=o(t,"H2",{id:!0});var Ws=r(ft);Ot=o(Ws,"A",{href:!0});var Ms=r(Ot);Qo=h(Ms,"\u4EC0\u4E48\u662F\u4E00\u4E2A\u597D\u7684\u2019Insight\u2019"),Ms.forEach(e),Ws.forEach(e),xl=u(t),E=o(t,"UL",{});var d=r(E);Ke=o(d,"LI",{});var js=r(Ke);$o=h(js,"\u5B83\u5728\u60C5\u611F\u5C42\u9762\u4E0E\u6D88\u8D39\u8005\u5EFA\u7ACB\u8054\u7CFB\uFF0C\u5E76\u5F15\u8D77 \u201C\u4F60\u663E\u7136\u7406\u89E3\u6211 \u201C\u7684\u53CD\u5E94\u3002"),js.forEach(e),Wo=u(d),Qe=o(d,"LI",{});var Ss=r(Qe);Mo=h(Ss,"\u5B83\u91CD\u65B0\u5BA1\u89C6\u73B0\u6709\u7684\u60EF\u4F8B\u5E76\u6311\u6218\u73B0\u72B6\u3002"),Ss.forEach(e),jo=u(d),$e=o(d,"LI",{});var Gs=r($e);So=h(Gs,"\u5B83\u89E3\u51B3\u4E86\u4E00\u4E2A\u771F\u6B63\u7684\u95EE\u9898\uFF0C\u4ECE\u800C\u4EA7\u751F\u4E86\u65B0\u7684\u5BA2\u6237\u3002"),Gs.forEach(e),Go=u(d),We=o(d,"LI",{});var Ds=r(We);Do=h(Ds,"\u5B83\u901A\u8FC7\u7ED9\u4F60\u4E00\u4E2A\u660E\u786E\u7684\u76EE\u6807\u6765\u6FC0\u53D1\u884C\u52A8\u3002"),Ds.forEach(e),No=u(d),Me=o(d,"LI",{});var Ns=r(Me);Ro=h(Ns,"\u5B83\u6E05\u695A\u5730\u8BF4\u660E\u4E86\u4E0B\u4E00\u6B65\u8BE5\u505A\u4EC0\u4E48\u4EE5\u53CA\u5982\u4F55\u4E3A\u4F60\u7684\u5BA2\u6237\u63D0\u4F9B\u4EF7\u503C\u3002"),Ns.forEach(e),go=u(d),je=o(d,"LI",{});var Rs=r(je);zo=h(Rs,"\u5B83\u4E3A\u56E2\u961F\u5E26\u6765\u4E86\u65B0\u7684\u611F\u77E5\u6C34\u5E73\uFF0C\u5E76\u6709\u52A9\u4E8E\u505A\u51FA\u660E\u667A\u7684\u51B3\u7B56\u3002"),Rs.forEach(e),d.forEach(e),Hl=u(t),ht=o(t,"H2",{id:!0});var gs=r(ht);Tt=o(gs,"A",{href:!0});var zs=r(Tt);Vo=h(zs,"Insight->How Might We?"),zs.forEach(e),gs.forEach(e),Ul=u(t),At=o(t,"P",{});var Vs=r(At);Yo=h(Vs,"\u9700\u8981\u628A insight(\u6D1E\u5BDF)\u8F6C\u53D8\u4E3A HMW\uFF08\u6211\u4EEC\u5982\u4F55\uFF1F\uFF09"),Vs.forEach(e),Bl=u(t),xt=o(t,"P",{});var Ys=r(xt);Zo=h(Ys,"\u4F8B\u5982\uFF1A"),Ys.forEach(e),Cl=u(t),Ht=o(t,"BLOCKQUOTE",{});var Zs=r(Ht);Se=o(Zs,"P",{});var Xs=r(Se);Xo=h(Xs,"\u201C\u6211\u4EEC\u53EF\u80FD\u5982\u4F55\u6BCF\u5929\u4EAB\u53D7\u6211\u4EEC\u7684\u8BB0\u5FC6\uFF0C\u800C\u4E0D\u5FC5\u82B1\u65F6\u95F4\u5728\u8BBE\u5907\u4E0A\u4E3B\u52A8\u64AD\u653E\u5B83\u4EEC\uFF1F\u201D"),Xs.forEach(e),Zs.forEach(e),Kl=u(t),nt=o(t,"H2",{id:!0});var Fs=r(nt);Ut=o(Fs,"A",{href:!0});var Js=r(Ut);Fo=h(Js,"\u540E\u8BB0"),Js.forEach(e),Fs.forEach(e),Ql=u(t),D=o(t,"UL",{});var ii=r(D);Ge=o(ii,"LI",{});var ta=r(Ge);Jo=h(ta,"insight \u5728\u4F5C\u54C1\u96C6\u4E2D\u5982\u4F55\u8868\u8FBE\uFF1F\u770B\u5230\u6709 Insight \u53EA\u5199\u4E00\u53E5\u8BDD\u7684\uFF0C\u603B\u7ED3\u4E3A\u2019Key insights\u2019,\u5185\u5BB9\u4E0A\u662F\u5173\u952E\u7684\u4E8B\u5B9E\u53D1\u73B0\uFF0C\u800C\u8DDF\u524D\u6587\u6240\u8FF0\u7684\u8FD9\u79CD\u6DF1\u5165\u7684\u6D1E\u5BDF\u4E0D\u540C\uFF0C\u90A3\u662F\u5426\u5B58\u5728\u4E24\u79CD insight \u7684\u5B9A\u4E49\u5199\u6CD5\uFF1F"),ta.forEach(e),tr=u(ii),De=o(ii,"LI",{});var ea=r(De);er=h(ea,"\u6253\u7B97\u628A Insight \u653E\u5230 Persona \u540E\u9762\uFF0C\u4E00\u4E2A Persona \u5BF9\u5E94\u4E00\u4E2A insight \u548C\u4E00\u4E2A How Might We."),ea.forEach(e),ii.forEach(e),this.h()},h(){p(c,"href","https://thrivethinking.com/2016/03/28/what-is-insight-definition/"),p(c,"rel","nofollow noopener noreferrer external"),p(c,"target","_blank"),p(w,"href","#insight-\u4E0D\u662F\u4EC0\u4E48"),p(m,"id","insight-\u4E0D\u662F\u4EC0\u4E48"),p(pt,"href","#\u662F\u4EC0\u4E48"),p(R,"id","\u662F\u4EC0\u4E48"),p(g,"start","2"),p(z,"start","3"),p(V,"start","4"),p(Et,"href","#\u4E94\u5927\u8981\u7D20"),p(Y,"id","\u4E94\u5927\u8981\u7D20"),p(T,"href","http://thrivethinking.com/wp-content/uploads/2016/03/WhatIsInsight_5.jpg"),p(T,"rel","nofollow noopener noreferrer external"),p(T,"target","_blank"),p(mt,"href","#\u5B9A\u4E49-insight-\u7684\u6B65\u9AA4"),p(X,"id","\u5B9A\u4E49-insight-\u7684\u6B65\u9AA4"),p(ct,"href","#1\u8BBE\u5B9A\u8BED\u5883\u573A\u666F"),p(F,"id","1\u8BBE\u5B9A\u8BED\u5883\u573A\u666F"),p(dt,"href","#2\u6C9F\u901A\u56F0\u5883"),p(J,"id","2\u6C9F\u901A\u56F0\u5883"),p(bt,"href","#3-\u9610\u660E\u539F\u56E0"),p(tt,"id","3-\u9610\u660E\u539F\u56E0"),p(kt,"href","#4-\u6355\u6349\u52A8\u673A"),p(et,"id","4-\u6355\u6349\u52A8\u673A"),p(yt,"href","#5\u6784\u60F3\u7406\u60F3"),p(lt,"id","5\u6784\u60F3\u7406\u60F3"),p(wt,"href","#\u5982\u4F55\u8868\u8FBE"),p(it,"id","\u5982\u4F55\u8868\u8FBE"),p(qt,"href","#\u7B2C\u4E00\u53E5\u8BDD\u63CF\u8FF0\u73B0\u72B6\u548C\u7528\u6237\u884C\u4E3A"),p(ot,"id","\u7B2C\u4E00\u53E5\u8BDD\u63CF\u8FF0\u73B0\u72B6\u548C\u7528\u6237\u884C\u4E3A"),p(It,"href","#\u7B2C\u4E8C\u53E5\u8BDD\u63CF\u8FF0\u7528\u6237\u7684\u56F0\u5883\u5E76\u8BF4\u660E\u9020\u6210\u56F0\u5883\u7684\u539F\u56E0"),p(rt,"id","\u7B2C\u4E8C\u53E5\u8BDD\u63CF\u8FF0\u7528\u6237\u7684\u56F0\u5883\u5E76\u8BF4\u660E\u9020\u6210\u56F0\u5883\u7684\u539F\u56E0"),p(Pt,"href","#\u7B2C\u4E09\u53E5\u8BDD\u63CF\u8FF0\u7528\u6237\u671F\u671B\u7684\u6700\u7EC8\u7406\u60F3\u72B6\u51B5"),p(st,"id","\u7B2C\u4E09\u53E5\u8BDD\u63CF\u8FF0\u7528\u6237\u671F\u671B\u7684\u6700\u7EC8\u7406\u60F3\u72B6\u51B5"),p(Lt,"href","#tips"),p(at,"id","tips"),p(Ot,"href","#\u4EC0\u4E48\u662F\u4E00\u4E2A\u597D\u7684insight"),p(ft,"id","\u4EC0\u4E48\u662F\u4E00\u4E2A\u597D\u7684insight"),p(Tt,"href","#insight-how-might-we"),p(ht,"id","insight-how-might-we"),p(Ut,"href","#\u540E\u8BB0"),p(nt,"id","\u540E\u8BB0")},m(t,s){a(t,v,s),l(v,b),l(v,c),l(c,N),a(t,_,s),a(t,m,s),l(m,w),l(w,oi),a(t,Ne,s),a(t,k,s),l(k,Kt),l(Kt,ri),l(k,si),l(k,Qt),l(Qt,ai),l(k,fi),l(k,$t),l($t,hi),a(t,Re,s),a(t,R,s),l(R,pt),l(pt,ni),a(t,ge,s),a(t,vt,s),l(vt,Wt),l(Wt,ui),a(t,ze,s),a(t,q,s),l(q,Mt),l(Mt,pi),l(q,vi),l(q,jt),l(jt,_i),a(t,Ve,s),a(t,g,s),l(g,St),l(St,Ei),a(t,Ye,s),a(t,I,s),l(I,Gt),l(Gt,mi),l(I,ci),l(I,Dt),l(Dt,di),a(t,Ze,s),a(t,z,s),l(z,Nt),l(Nt,bi),a(t,Xe,s),a(t,P,s),l(P,Rt),l(Rt,ki),l(P,yi),l(P,gt),l(gt,wi),a(t,Fe,s),a(t,V,s),l(V,zt),l(zt,qi),a(t,Je,s),a(t,L,s),l(L,Vt),l(Vt,Ii),l(L,Pi),l(L,Yt),l(Yt,Li),a(t,tl,s),a(t,_t,s),l(_t,Zt),l(Zt,Oi),a(t,el,s),a(t,Y,s),l(Y,Et),l(Et,Ti),a(t,ll,s),a(t,O,s),l(O,Xt),l(Xt,Ai),l(O,xi),l(O,T),aa(Z,T,null),a(t,il,s),a(t,X,s),l(X,mt),l(mt,Hi),a(t,ol,s),a(t,F,s),l(F,ct),l(ct,Ui),a(t,rl,s),a(t,A,s),l(A,Ft),l(Ft,Bi),l(A,Ci),l(A,Jt),l(Jt,Ki),a(t,sl,s),a(t,J,s),l(J,dt),l(dt,Qi),a(t,al,s),a(t,x,s),l(x,te),l(te,$i),l(x,Wi),l(x,ee),l(ee,Mi),a(t,fl,s),a(t,tt,s),l(tt,bt),l(bt,ji),a(t,hl,s),a(t,H,s),l(H,le),l(le,Si),l(H,Gi),l(H,ie),l(ie,Di),a(t,nl,s),a(t,U,s),l(U,oe),l(oe,Ni),l(U,Ri),l(U,re),l(re,gi),a(t,ul,s),a(t,et,s),l(et,kt),l(kt,zi),a(t,pl,s),a(t,B,s),l(B,se),l(se,Vi),l(B,Yi),l(B,ae),l(ae,Zi),a(t,vl,s),a(t,C,s),l(C,fe),l(fe,Xi),l(C,Fi),l(C,he),l(he,Ji),a(t,_l,s),a(t,K,s),l(K,ne),l(ne,to),l(K,eo),l(K,ue),l(ue,lo),a(t,El,s),a(t,lt,s),l(lt,yt),l(yt,io),a(t,ml,s),a(t,Q,s),l(Q,pe),l(pe,oo),l(Q,ro),l(Q,ve),l(ve,so),a(t,cl,s),a(t,$,s),l($,_e),l(_e,ao),l($,fo),l($,Ee),l(Ee,ho),a(t,dl,s),a(t,W,s),l(W,me),l(me,no),l(W,uo),l(W,ce),l(ce,po),a(t,bl,s),a(t,it,s),l(it,wt),l(wt,vo),a(t,kl,s),a(t,M,s),l(M,de),l(de,_o),l(M,Eo),l(M,be),l(be,mo),a(t,yl,s),a(t,ot,s),l(ot,qt),l(qt,co),a(t,wl,s),a(t,j,s),l(j,ke),l(ke,ye),l(ye,we),l(we,bo),l(j,ko),l(j,qe),l(qe,yo),a(t,ql,s),a(t,rt,s),l(rt,It),l(It,wo),a(t,Il,s),a(t,S,s),l(S,Ie),l(Ie,Pe),l(Pe,Le),l(Le,qo),l(S,Io),l(S,Oe),l(Oe,Po),a(t,Pl,s),a(t,st,s),l(st,Pt),l(Pt,Lo),a(t,Ll,s),a(t,G,s),l(G,Te),l(Te,Ae),l(Ae,xe),l(xe,Oo),l(G,To),l(G,He),l(He,Ao),a(t,Ol,s),a(t,at,s),l(at,Lt),l(Lt,xo),a(t,Tl,s),a(t,y,s),l(y,Ue),l(Ue,Ho),l(y,Uo),l(y,Be),l(Be,Bo),l(y,Co),l(y,Ce),l(Ce,Ko),a(t,Al,s),a(t,ft,s),l(ft,Ot),l(Ot,Qo),a(t,xl,s),a(t,E,s),l(E,Ke),l(Ke,$o),l(E,Wo),l(E,Qe),l(Qe,Mo),l(E,jo),l(E,$e),l($e,So),l(E,Go),l(E,We),l(We,Do),l(E,No),l(E,Me),l(Me,Ro),l(E,go),l(E,je),l(je,zo),a(t,Hl,s),a(t,ht,s),l(ht,Tt),l(Tt,Vo),a(t,Ul,s),a(t,At,s),l(At,Yo),a(t,Bl,s),a(t,xt,s),l(xt,Zo),a(t,Cl,s),a(t,Ht,s),l(Ht,Se),l(Se,Xo),a(t,Kl,s),a(t,nt,s),l(nt,Ut),l(Ut,Fo),a(t,Ql,s),a(t,D,s),l(D,Ge),l(Ge,Jo),l(D,tr),l(D,De),l(De,er),$l=!0},p:Ea,i(t){$l||(fa(Z.$$.fragment,t),$l=!0)},o(t){ha(Z.$$.fragment,t),$l=!1},d(t){t&&e(v),t&&e(_),t&&e(m),t&&e(Ne),t&&e(k),t&&e(Re),t&&e(R),t&&e(ge),t&&e(vt),t&&e(ze),t&&e(q),t&&e(Ve),t&&e(g),t&&e(Ye),t&&e(I),t&&e(Ze),t&&e(z),t&&e(Xe),t&&e(P),t&&e(Fe),t&&e(V),t&&e(Je),t&&e(L),t&&e(tl),t&&e(_t),t&&e(el),t&&e(Y),t&&e(ll),t&&e(O),na(Z),t&&e(il),t&&e(X),t&&e(ol),t&&e(F),t&&e(rl),t&&e(A),t&&e(sl),t&&e(J),t&&e(al),t&&e(x),t&&e(fl),t&&e(tt),t&&e(hl),t&&e(H),t&&e(nl),t&&e(U),t&&e(ul),t&&e(et),t&&e(pl),t&&e(B),t&&e(vl),t&&e(C),t&&e(_l),t&&e(K),t&&e(El),t&&e(lt),t&&e(ml),t&&e(Q),t&&e(cl),t&&e($),t&&e(dl),t&&e(W),t&&e(bl),t&&e(it),t&&e(kl),t&&e(M),t&&e(yl),t&&e(ot),t&&e(wl),t&&e(j),t&&e(ql),t&&e(rt),t&&e(Il),t&&e(S),t&&e(Pl),t&&e(st),t&&e(Ll),t&&e(G),t&&e(Ol),t&&e(at),t&&e(Tl),t&&e(y),t&&e(Al),t&&e(ft),t&&e(xl),t&&e(E),t&&e(Hl),t&&e(ht),t&&e(Ul),t&&e(At),t&&e(Bl),t&&e(xt),t&&e(Cl),t&&e(Ht),t&&e(Kl),t&&e(nt),t&&e(Ql),t&&e(D)}}}function ba(ut){let v,b;const c=[ut[0],oa];let N={$$slots:{default:[da]},$$scope:{ctx:ut}};for(let _=0;_<c.length;_+=1)N=lr(N,c[_]);return v=new ma({props:N}),{c(){ra(v.$$.fragment)},l(_){sa(v.$$.fragment,_)},m(_,m){aa(v,_,m),b=!0},p(_,[m]){const w=m&1?_a(c,[m&1&&la(_[0]),m&0&&la(oa)]):{};m&2&&(w.$$scope={dirty:m,ctx:_}),v.$set(w)},i(_){b||(fa(v.$$.fragment,_),b=!0)},o(_){ha(v.$$.fragment,_),b=!1},d(_){na(v,_)}}}const oa={title:"\u4EC0\u4E48\u662F\u8BBE\u8BA1\u6D1E\u5BDF \xB7 What is Insight",created:"2021-10-15T15:07:14.533Z",tags:["Design Thinking","\u7FFB\u8BD1"],keywords:["insight"],slug:"/insight.md",path:"/insight",toc:[{depth:2,title:"insight \u4E0D\u662F\u4EC0\u4E48",slug:"insight-\u4E0D\u662F\u4EC0\u4E48"},{depth:2,title:"\u662F\u4EC0\u4E48",slug:"\u662F\u4EC0\u4E48"},{depth:2,title:"\u4E94\u5927\u8981\u7D20",slug:"\u4E94\u5927\u8981\u7D20"},{depth:2,title:"\u5B9A\u4E49 Insight \u7684\u6B65\u9AA4",slug:"\u5B9A\u4E49-insight-\u7684\u6B65\u9AA4"},{depth:3,title:"1.\u8BBE\u5B9A\u8BED\u5883/\u573A\u666F",slug:"1\u8BBE\u5B9A\u8BED\u5883\u573A\u666F"},{depth:3,title:"2.\u6C9F\u901A\u56F0\u5883",slug:"2\u6C9F\u901A\u56F0\u5883"},{depth:3,title:"3. \u9610\u660E\u539F\u56E0",slug:"3-\u9610\u660E\u539F\u56E0"},{depth:3,title:"4. \u6355\u6349\u52A8\u673A",slug:"4-\u6355\u6349\u52A8\u673A"},{depth:3,title:"5.\u6784\u60F3\u7406\u60F3",slug:"5\u6784\u60F3\u7406\u60F3"},{depth:2,title:"\u5982\u4F55\u8868\u8FBE",slug:"\u5982\u4F55\u8868\u8FBE"},{depth:3,title:"\u7B2C\u4E00\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u73B0\u72B6\u548C\u7528\u6237\u884C\u4E3A\u3002",slug:"\u7B2C\u4E00\u53E5\u8BDD\u63CF\u8FF0\u73B0\u72B6\u548C\u7528\u6237\u884C\u4E3A"},{depth:3,title:"\u7B2C\u4E8C\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u7528\u6237\u7684\u56F0\u5883\uFF0C\u5E76\u8BF4\u660E\u9020\u6210\u56F0\u5883\u7684\u539F\u56E0\u3002",slug:"\u7B2C\u4E8C\u53E5\u8BDD\u63CF\u8FF0\u7528\u6237\u7684\u56F0\u5883\u5E76\u8BF4\u660E\u9020\u6210\u56F0\u5883\u7684\u539F\u56E0"},{depth:3,title:"\u7B2C\u4E09\u53E5\u8BDD\u2014\u2014\u63CF\u8FF0\u7528\u6237\u671F\u671B\u7684\u6700\u7EC8\u7406\u60F3\u72B6\u51B5\u3002",slug:"\u7B2C\u4E09\u53E5\u8BDD\u63CF\u8FF0\u7528\u6237\u671F\u671B\u7684\u6700\u7EC8\u7406\u60F3\u72B6\u51B5"},{depth:3,title:"Tips",slug:"tips"},{depth:2,title:"\u4EC0\u4E48\u662F\u4E00\u4E2A\u597D\u7684\u2019Insight\u2019",slug:"\u4EC0\u4E48\u662F\u4E00\u4E2A\u597D\u7684insight"},{depth:2,title:"Insight->How Might We?",slug:"insight-how-might-we"},{depth:2,title:"\u540E\u8BB0",slug:"\u540E\u8BB0"}],updated:"2022-08-06T10:49:42.689Z"};function ka(ut,v,b){return ut.$$set=c=>{b(0,v=lr(lr({},v),ia(c)))},v=ia(v),[v]}class Ha extends ua{constructor(v){super(),pa(this,v,ka,ba,va,{})}}export{Ha as default,oa as metadata};
Reference in a new issue View git blame Copy permalink